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Your Trusted
Growth Partner

We provide high growth companies with fractional finance & accounting services.

Are You A Fit?

Are You A Fit?

Parkland works with businesses that:

  • have annual revenue between $5 million and $30 million and are cash flow positive
  • want to grow revenues by 5-10x in the next 5-10 years
  • have administrative growing pains (i.e. finance, accounting, planning, analysis, etc.)
  • have entrepreneurial owners who are wearing too many hats and need dependable, high-quality help

Fractional Services

Sampling of the services Parkland can provide include:

Overall

  • Work with Ownership to create an “earnings growth plan” over the next 1-3 years (i.e. volume, pricing, margin plan)

Weekly

  • Create and maintain Key Performance Indicators (dashboard of 10-20 operational and financial metrics to monitor health of the business)

Monthly

  • Financial Statement summary and analysis for leadership team
  • Update rolling financial model

Annually

  • Lead/participate in annual planning
  • Creation of Annual Budget
  • Pricing evaluation (by client/customer/product/service)

Miscellaneous

  • Industry specific analysis
  • Automating key administrative processes
  • Margin by client/customer/product/service/location
  • Vendor pricing (monitoring input pricing)
  • Assistance with any banking/loan relationship
  • Due Diligence of prospective acquisition targets
  • Assistance with capital raises (debt and/or equity)
  • Assistance with sale-of-company processes (i.e. succession planning)

Case Study #1

Industry: B2B Services (Outsourced Corporate Training & Assessments)
Region: Midwest
Growth: Revenue Growth of 5x and Net Income Growth of 7.5x

Overview:

 

The business provides large employers with training services (i.e. facilitators and custom training curriculum for their internal employees). Areas of focus include sales and management training programs. In addition, the company provides assessments to help decision makers with promotion and hiring decisions. The company provides both digital and in-person training services.

With Parkland’s help and analysis, the team has grown revenue and net cash flow significantly over the last several years primarily through:

  1. Sales Strategy – Focusing our energy on our largest, existing clients (doubling down) and redirecting our outbound sales efforts to the largest employers in the Midwest who have recurring and large training budgets;
  2. Product Development – Developing a more “consultative” sales approach by understanding our client’s business and the financial outcomes they were looking for (i.e. revenue growth and/or cost savings), then developing our customized curriculum to drive these outcomes and measuring the impact at completion. In addition, we developed digital tools which were high margin and “reusable.”
  3. Product Focus – Limiting our product offering to where we were most differentiated and ignoring everything else.

The Company and team continues to thrive and innovate using the above three tenets.

Case Study #2 

Industry: B2B Services (Outsourced Warehousing & Fulfillment)
Region: Midsouth
Growth: Revenue Growth of 8x and Net Income Growth of 10x

Overview:


With Parkland’s help and analysis, the team has grown revenue and net cash flow significantly over the last several years primarily through:


  1. Firing Small, Unprofitable Clients – Parted ways with small, unprofitable clients who occupied space, consumed a disproportionate amount of customer service time, and were no fun to work with. This freed up floor space which we backfilled with more profitable/higher throughput clients.
  2. Financial Model – Developed a very detailed financial model and package of daily/weekly Key Performance Indicators to give us a real time view into our operating performance and financial performance (overall profitability and profitability by customer/service line/facility).
  3. Market Positioning – The industry we operate in is tremendously fragmented making it difficult to standout during competitive sales processes. We developed a clear picture of how we wanted to position ourselves in the market (how we are truly different, unique and even a bit quirky), then developed marketing and sales collateral articulating these differences to break through the clutter and standout to potential clients.
  4. Merger – We searched for over two years to locate one suitable acquisition target with an East and West Coast presence. We located one competitor and successfully executed a “merger of equals,” giving us a deeper management bench, growing volumes by 3x, and two additional locations.

John J. Sedgwick ​
Parkland Group Industries, LLC​

About

John formed Parkland Group Industries, LLC (PGI) in 2015. Before founding Parkland Group, John led corporate development at ASPEQ Holdings, Inc. (“ASPEQ Heating Group”), a privately-owned manufacturing holding company. 

Prior to ASPEQ, John was a financial analyst at Goldman Sachs & Co, where he advised family offices on public & private investments. John received his bachelor’s degree in finance from the Kelley School of Business Honors Program at Indiana University and earned his Certified Management Accountant (CMA) designation. 

 Additionally, John is a member of the Board of Trustees of Mary Institute and St. Louis Country Day School (MICDS), a college-preparatory, independent, coeducational school for grades K-12 and sits on the Finance & Audit Committee and Investment & Endowment Committee of MICDS. John resides in St. Louis, Missouri with his wife and four daughters.

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